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Awards / Fishmonger’s Favourite Two Salmon and King Prawn Stacks


Fishmonger’s Favourite Two Salmon and King Prawn Stacks produced by Northcoast Seafoods have been crowned Best New Frozen Retail Product of the Year at the prestigious BFFF Annual Awards 2017.

Organised by British Frozen Food Federation (BFFF), the awards were the highlight of the trade association’s annual gala dinner dance at the London Hilton on Park Lane hotel on the evening of 8 June. Now in their thirtieth year, the awards were sponsored by the Yearsley Group, and are recognised as the frozen industry’s top accolade.

Northcoast Seafoods’ product came out on top amongst five other gold award winners to claim the overall top spot. Gold winners included Iceland which claimed two gold awards in the Best New Poultry and Best New Meat categories. Aldi also won two Golds in the Best New Vegetable and Best New Pizza categories.  Whilst Lakeside Food Group claimed a Gold award in the Ice Cream and Dessert class.

The retail awards are unique in that the winners are judged by panels of independent consumers from across the UK who mark the products for appearance, taste, innovation, packaging, preparation instructions, likelihood of purchase and value for money.

Commenting on the awards John Hyman, BFFF chief executive, said: “The Retail Product of the Year is a triumph for Northcoast Seafoods. The consumer panels absolutely loved this dish made of salmon fillet pieces and warm water prawns with a creamy lemon and dill sauce filling, topped with puff pastry and cracked black pepper.

“The brilliant range and variety of products entered into the awards in 2017 demonstrates that innovation is alive and well in the frozen food category with a wonderful range of inventive, mouth-watering, delicious products being offered to consumers.”

He added: “The frozen food retail market is now worth £5.8 billion based on data supplied by Kantar Worldpanel for year ending 23 April 2017, and shows a +1.4% sales value growth year-on-year.  All major retailers enjoyed a strong Christmas performance, with evidence of consumer confidence and premiumisation.

“The UK frozen food market continues to evolve and take advantage of the general consumer trends of premiumisation, health, online and minimising waste.  As inflationary pressures build and put pressure on household disposable income, frozen food’s great value for money will become even more important.”

Fridrik Thorsteinsson, Managing Director at Northcoast Seafoods LTD. commented: “This win is incredibly exciting for the whole team and is a great celebration of their constant dedication and hard work. We are incredibly proud of this achievement for the Salmon & King Prawn Stacks, and it is a testament to the wide and varied range we have worked on to form our own label; Fishmonger’s Favourite. A great amount of attention, innovation and passion has been shown by our NPD team, headed by Chloe Darwood and Richard Summerfield and this is a very well-deserved win.”

Jonathan Baker of Yearsley Group (l), Fridrik Thorsteinsson of Northcoast Seafoods Ltd. (c) and John Hyman of BFFF (r)

Photos by Sam Markwell Photography.  https://sammarkwell.instaproofs.com/gallery/#events/1502214/3534726



Best New Poultry-Based Product:

Sweet Chilli Chicken Noodle Bowl from Iceland Foods Ltd.


Best New Fish-Based Product:

Fishmonger’s Favourite Two Salmon and King Prawn Stacks from Northcoast Seafoods Ltd.


Best New Vegetable-Based Product:

Champion Tasting and Crispy Sweet Potato Fries by Aldi Stores Ltd.


Best New Meat-Based Product:

Limited Edition The Pie Shop 2 Steak, Red Wine & Mushroom Pies from Iceland Foods Ltd.


Best New Pizza, Savouries and Savoury Bread Product:

Carlos Stonebaked made with a Sourdough Thin & Crispy Based Chicken & Chorizo (Pizza) from Aldi Stores Ltd.


Best New Ice Cream/Dessert/Confectionery Product:

Aldi Specially Selected 6 Chocolate and Fruit Dessert Shots by Lakeside Food Group Ltd.



  • Sector


  • Category

    Retail Product of the Year

  • Award

    Retail Product of the Year

  • Product

    Fishmonger’s Favourite Two Salmon and King Prawn Stacks

  • Company

    Northcoast Seafoods Ltd.

  • Contact

    Ian Dillerstone
    Tel: 01472 350666