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Awards / Sweet Chilli Chicken Noodle Bowl

Best New Poultry-Based Product

Gold won by Sweet Chilli Chicken Noodle Bowl from Iceland Foods Ltd.

Silver won by Indian Chicken Makhani Masala from Iceland Foods Ltd.

Bronze won by Peri Peri Chicken Selection Box from Iceland Foods Ltd.

Iceland have a clean sweep in this section, winning all three awards – testament to the continuing winning formula of Malcolm Walker, Nigel Broadhurst and the team at Iceland. With their rapidly expanding The Food Warehouse business, online shopping growing at a rate of 40% and 50% year on year and an estate reburbishment on the brink of national roll out, Iceland is very much a business on the up.

Iceland took the Gold Award with their Sweet Chilli Chicken Noodle Bowl, a lovely blend of egg noodles with strips of cooked seared chicken, sliced red pepper, julienne carrot and sliced spring onion in a sweet chilli sauce. This 450g product retails at £2.59 and microwaves from frozen in just 9 minutes.

Silver winning product is Iceland’s Indian Chicken Makhani Masala, marinated and seared chicken tikka breast pieces in a rich and creamy tomato sauce with a blend of coriander, mace and fenugreek leek. The creamy tomato and butter sauce is medium spiced and contains sweet honey. This 400g product microwaves from frozen in just 10 mins and retails at a very reasonable £2.59.

To complete the hat trick Iceland took Bronze with their Peri Peri Chicken Selection Box, a whopping 1.57 kg product retailing at £4.00. The product comprises of pre-fried skin on southern fried wedges in a spicy seasoning, 2 peri peri chicken leg quarters cooked in a hot and spicy coating, 4 peri peri chicken wings cooked in a hot and spicy coating and sachet of a hot and spicy chilli pepper peri peri sauce. Everything cooks from frozen in 40-45 minutes in a conventional oven.

Jonathan Baker of Yearsley Group (l), Gareth Thomas of Iceland Foods Ltd. (c) and John Hyman of BFFF (r)

Photos by Sam Markwell Photography.  https://sammarkwell.instaproofs.com/gallery/#events/1502214/3534726

  • Sector

    Retail

  • Category

    Best New Poultry-Based Product

  • Award

    Gold

  • Product

    Sweet Chilli Chicken Noodle Bowl

  • Company

    Iceland Foods Ltd

  • Contact

    Nigel Broadhurst
    Tel: 01244 830100