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News & Events / Brakes Appoints New Category Director

Brakes Appoints New Category Director

Brakes Louise HosteBrakes Group has appointed Louise Hoste to be its new Category and Pricing Director.

Louise joins the UK’s leading delivered wholesaler from Asda Walmart, where she spent a 20-year international career working across both food and non-food, and was most recently Commercial Director, General Merchandise. Prior to Asda, Louise worked at both Thorntons and Northern Foods and brings with her an exceptional professional background in commercial, marketing, operations and general management.

Ken McMeikan, Brakes’ Group CEO, said: “It’s fantastic that Louise is joining us at this very exciting time, with our programme of investment delivering major benefits to our customers and the business showing strong growth.

“We have an enviable reputation for the range of food we sell and Louise will play a major role in ensuring that we will continue to deliver the products our customers want and need to successfully grow their businesses.”