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News & Events / BRF Europe Launch ‘Perfect For Eating In’ Chicken Strips


BRF Europe Launch ‘Perfect For Eating In’ Chicken Strips

Plusfood Perfect for eating in! both packsBRF Europe has extended its ‘Perfect For Eating In’ range with the launch of new premium quality, ready-cooked frozen Chicken Strips, which are available in two popular flavours – ‘Tikka Chicken’ and ‘Plain’.

Steam-cooked for extra succulence, these skinless and boneless Grade A chicken breast Strips are individually quick frozen to allow consumers to remove individual Strips and cook direct from the freezer in just 15 minutes! Or, consumers can choose to ‘defrost and eat’. Both options have been developed for convenience, so consumers have the flexibility to decide whether they cook a main meal straight from frozen, or whether they defrost the product for use in snacks and light-bites once thawed.

Coated in a tasty Tikka marinade, the new Tikka Chicken Strips are a great choice for consumers looking to make home-cooked food quickly. Use as an ingredient to make aromatic curries – a great use of cooking the product from frozen – or as a filling for wraps and as a delicious addition to fresh salads if they choose to ‘defrost and eat’. Alternatively, choose the Plain Chicken Strips for sandwiches or to make stir fries. Whatever the occasion, BRF Europe has created a choice of recipes to further improve the consumer’s experience, so for mealtime inspiration see back-of-pack or visit www.plusfood.co.uk.

Speaking about the launch of the new Chicken Strips, Les Webb, UK Branded Sales Manager, BRF Europe said:

“BRF Europe invest in the continual development of our convenience products, and we are excited to introduce the new Tikka Chicken and Plain Chicken ‘Perfect For
Eating In’ Strips to consumers. The Strips offer a consistent quality product that is quick and easy to cook or defrost – great for busy customers – and we have even developed tasty recipe suggestions to help provide consumers with meal ideas that can be enjoyed by the whole family! Each 300g pack will be available from an RRP of £2.39.”

Naturally low in fat and a good source of protein, the new ‘Perfect For Eating In’ Chicken Strips are a convenient healthy eating option, and are the perfect addition to any household’s freezer – ready for days when knowing what to cook can be a struggle!

For further information please call BRF Europe on 01908 685000 or visit www.plusfood.co.uk.