Ease of ordering, streamlined navigation, sophisticated search options and personalised landing pages are all reasons that ensured Thomas Ridley Foodservice enjoyed a double success with their recently launched website at this year’s Direct Commerce Awards. The awards, which are designed to recognise business excellence for organisations engaged in direct-to-customer retailing across both traditional and newly emerging channels, are widely seen as the industry standard for those in ecommerce.
Thomas Ridley relaunched their website (www.thomasridley.co.uk) earlier this year, with a focus on improving the entire customer experience. From enhanced product information including clear allergen labelling, nutritional advice and storage instructions, through to multi-select layered navigation and intuitive search, the whole user experience has been transformed to ensure faster ordering, easier navigation and personalised pricing.
Darren Osborn, Multi-Channel Marketing Manager at Thomas Ridley is delighted with the recognition:
“The website journey has been a labour of love for the past two years, but we now have a site of which we are enormously proud. Not only does it provide our customers with a very simple and personalised experience, it hopefully reduces the amount of time that it takes them to place orders and therefore assists them greatly in their busy operations. To receive recognition from such a well-established and respected organisation is very much the icing on the cake.”
Thomas Ridley won the ‘Best Exploitation of technology – sales over £25m – B2B category’, along with the ‘Best Brand by Speciality – Hotel, Catering, Facilities Management, Equipment & Supplies’.
For further information on Thomas Ridley, please visit www.thomasridley.co.uk.