Leading buying group Fairway Foodservice has introduced eight new products to its own brand range.
It has added five sliced cooked meats and three joints, with each one going through an extensive benchmarking exercise.
The 3.5kg joints are gammon, Wiltshire ham, and honey roast ham, while the sliced meats range includes gammon, Wiltshire ham, beef topside, pastrami, and chicken roll.
Purchasing director, Steve Jeavons, said: “The demand for new Fairway Foodservice own brand products continues to grow.
“These top quality additions fit well with our members’ customer needs in a category that is experiencing considerable growth.
“They are ideal for pub lunches, salads and buffets, or to use in sandwiches and ciabattas etc.
“We have found a supplier which is absolutely passionate about everything it does, from sourcing products to utilising experienced staff and modern facilities.
“It trains, implements and maintains rigorous checks all the way through the production process to produce a finished product that is consistent in quality and competitively priced.
“It’s no surprise our members are thrilled with the new range.”
The new sliced meats and joints range from Fairway Foodservice is:
The additions continue to add quality depth and variety to Fairway’s own brand range, which now includes more than 580 products.
Fairway Foodservice is a buying and marketing organisation, which operates on behalf of 19 wholesalers based in the UK, Ireland and Spain. Founded in 1984 by five frozen food wholesale distribution companies, it has grown from a collective turnover of £7m in 1984 to £650.5m in 2016.
Alongside access to Fairway Foodservice’s extensive range of products, members benefit from collective buying power on a number of lines, significant marketing support and subscription discounts to the Erudus One product specification database.
For more information on Fairway Foodservice, visit www.fairwayfoodservice.com, or follow Fairway Foodservice on Twitter @fairwayfood.