+44 1400 283090

News & Events / Icefresh Foods Ltd. to launch pre-school favourite Paw Patrol


Icefresh Foods Ltd. to launch pre-school favourite Paw Patrol

In the run up to summer 2018, Icefresh Foods Ltd is launching a new line of Paw Patrol ice-cream lollies, after winning licensing rights for the products in the UK. Based on the hit Nick Jr. pre-school show Paw Patrol, the paw-shaped chocolate and vanilla flavoured lollies are currently listed in Asda, Tesco, Co-op, Iceland, Aldi and Farmfoods.

Available in packs of four or six, these ice-cream lollies are made using natural flavourings and are free from artificial colours and preservatives. Each lolly is individually wrapped and at 69 calories per serve, they fall in line with Changes4Life snacking guidelines, which advise children have a maximum of two 100 calorie snacks per day.

Following on from the success of previous branded character ice-cream lolly licences, including Peppa Pig, Star Wars, Minions and Frozen, Scott Wilson, Brand Manager Icefresh Foods Ltd says he expects the products to be supermarket hit. “Over the years we’ve developed a strong range of licensed products which help retailers drive sales through high levels of brand recognition among customers, leading to repeat sales. Paw Patrol has a huge following and as these character lollies are free from artificial colourings, flavourings and preservatives, they’re sure to be popular with kids and parents alike.”