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News & Events / Lantmännen Unibake UK Launches NEW Seeded Brioche Bun


Lantmännen Unibake UK Launches NEW Seeded Brioche Bun

Seeded and Unseeded Brioche Buns LandscapeLeading bakery supplier, Lantmännen Unibake, has launched a NEW Pre-Sliced Glazed Seeded Brioche Bun – the only one of this kind in the UK wholesale market – in response to growing consumer demand for high quality gourmet bread carriers.

The NEW Pre-Sliced Glazed Seeded Brioche Bun is designed to help caterers to capitalise on the latest international culinary influences as ‘Americanised’ menus continue to dominate UK outlets. The new launch joins the popular Americana range, building on its current offering of classic and premium buns.

Beef burgers are the most listed main course in the UK and there has been an 11% increase in the number of gourmet burger eating occasions . The trend for premium burgers has led to a demand for higher quality buns. As the only supplier of a Pre-Sliced, Glazed, Seeded Brioche Bun in the UK wholesale market, Lantmännen Unibake is leading the way in product innovation and meeting consumer demand.

The demand for burgers is not just limited to fast food; all key foodservice outlets are reporting strong growth from branded restaurants (+2%) to pubs (+6%) and independent restaurants (+2%) . This trend is set to remain a key revenue stream for businesses looking to sharpen their profit margins.

“We have launched a premium Seeded Brioche Bun to appeal to consumers looking for an added-value gourmet burger or breakfast option,” says Rachel Shoosmith. “This is ideal for caterers looking to offer an on-trend bun and add a point of difference on their menus. The Seeded Brioche Bun is designed for restaurants, pubs and fast food outlets looking to tap into the American trend and drive sales.”

The NEW Pre-Sliced Glazed Seeded Brioche Bun is topped with sesame seeds and made with butter and free range egg for a superior flavour. To complement the Seeded Brioche Bun, outlets can add value by offering an array of exciting fillings to suit a variety of tastes. It is best served with a gourmet burger or pulled pork for lunch and dinner occasions or sausage, bacon and egg for a premium breakfast option.

Available in cases of 64 pieces, the NEW Seeded Brioche Bun is approximately 4.5 inches in diameter, supplied frozen and requires just 60 minutes to defrost before serving – so it’s quick and easy to prepare with minimal wastage.

Rachel Shoosmith continues; “Caterers are continuing to follow the recent burger trends, experimenting with burger buns as a central feature to their menu offering. A premium bun allows operators to create standout menus in an increasingly competitive marketplace. Our NEW Seeded Brioche Bun is a must-stock item – offering another way to differentiate themselves.”