Throughout the first quarter of 2017 McCain Foodservice have been introducing pub operators to ideas from the world of street food, to help give them new ideas to innovate in the kitchen.
Back at March’s Pub 17 show, McCain teamed up with London’s Original Fry Up Material, a street food concept inspired by the best of the British ‘caff’ and with a reputation for successful pub kitchen takeovers. Using McCain’s Original Choice chips range, Original Fry Up Material were on hand to serve up their own takes on topped fries, showing how pubs can take ideas from street food and make it work for them.
Speaking about the partnership with Original Fry Up Material, Jo Holborn, Marketing and Category Controller for McCain Foodservice said: “Whether you’re a traditional pub serving up classic favourites, or a more modern casual dining inspired operator, the way consumers are eating out, and their expectations, is changing, driven in many cases by the rising influence of street food”.
Earlier in the year McCain put a street food influenced topped chips menu to the test with Northampton based McManus pubs, helping them find a new way to maximise profits in the process. By using McCain’s Original Choice chips to create a new “Dirty Weekender” menu, McManus were able to draw in customers who may not otherwise have chosen to eat, selling around 86 portions of chips during an otherwise quiet January weekend.
To find out more about how McCain can help pubs get inspired, read more of their top tips for pub operators here: http://www.mccainfoodservice.co.uk/news/top-tips-pub-operators/ .