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Dawn Foods, the global supplier of bakery ingredients and finished frozen products, has unveiled its new corporate website at www.dawnfoods.com, featuring a fresh warm look, innovative recipe ideas, trends and consumer insights for customers and product information.

With appealing images and easy navigation, the new website focusses on Dawn’s rich heritage and family brand values. There are product brochures on bakery ingredients – cake mixes, bases, fruit and cream fillings, glazes and more for bakers who want to create their own sweet bakery products as well as information on muffins, cookies, cakes and other semi-finished and finished products that are ready to thaw or bake and decorate.

The new site has clear sections for bakers working in all of the channels that Dawn serves – artisanal (or high street), in-store, foodservice and food manufacturing, with solutions and information on the technical support available to help them build their business.

Using people and lifestyle orientated photography, the theme of the website promotes the importance of ‘life’s sweet moments’ and how quality bakery products from Dawn are all part of sharing important dates and milestones with family and friends

Producing more than 4,000 products, employing nearly 5,000 people, doing business in more than 105 countries, and operating in more than 57 locations worldwide, Dawn Foods is now a global bakery brand. The new website is part of a total rebranding exercise the company is currently undertaking to see all products and communication positioned under one consistent Dawn Foods umbrella identity. Ensuring customised, locally focussed content for customers is also part of the ongoing plans and new websites for other countries will be launched in due course.

Jacqui Passmore, Marketing Manager UK and Ireland for Dawn Foods said:

“The new Dawn website has been launched to act as a welcome point of contact to customers and business partners worldwide. Dawn is a family company that’s been in the business of supporting bakers across all channels for nearly 100 years. The new website has been launched to position Dawn as a global brand of course but also to promote the important role that bakers have in bringing people together to enjoy life’s ‘sweet moments’ and to support them in maximising these moments as business opportunities.”