The UK’s leading training and development event for the logistics sector has appointed Pelican Communications to deliver an integrated marketing campaign.
Talent in Logistics (TiL) is dedicated to the recruitment, development, engagement and retention of the 2.2 million people working in the UK transport, logistics and warehousing sector. A sector that keeps Britain moving and contributes over £120 billion to the UK economy every year.
Manchester-based Pelican has been briefed to strengthen the TiL brand and promote the organisation’s annual conference and awards, which take place in June 2019.
The Pelican team have already designed and built a new website and will be delivering a thought leadership programme across social and traditional media channels, as well as further brand development work.
TiL was specifically developed to recruit and develop talent from groups that are currently under-represented in the logistics industry. It aims to encourage organisations to address skills, training and career progression to retain exceptional staff and attract new employees. The organisation runs an annual conference and awards in June, which includes the live finals of the Forklift Operator of the Year and, new for 2019, LVG Driver of the Year competition.
Pelican, which specialises in creating marketing communications strategies for businesses, government and trade organisations within the food chain and environmental sectors, was selected through a competitive tender process.
Ruth Edwards, Talent in Logistics business manager, said: “We were impressed with Pelican’s strategic approach and relevant experience of the logistics sector and working with trade bodies. They are ideally placed to support the development of our brand and associated events.”
Michael Bennett, managing director at Pelican Communications, added: “We are working to help Talent in Logistics evolve from a yearly event to a multi-faceted brand that will to help organisations share best practice in learning, development, HR and operations.”
The win follows the recent appointment of former Shell UK marketeer Sarah Taylor-Jones to the newly created role of client services director.