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News & Events / STRONG ROOTS land a Sainsburys deal with a market first NEW PRODUCT


STRONG ROOTS land a Sainsburys deal with a market first NEW PRODUCT

STRONG ROOTS’ newest product; ‘Cauliflower Hash Browns’ launches with Sainsburys next week, marking their entry into a third major grocer within 12 months. STRONG ROOTS have designed a deliciously crisp ‘Cauliflower Hash Brown’ plant-based product as a healthier carb replacement for the high-volume selling and much-loved British frozen breakfast staple. This is the first of its kind in the UK market.

STRONG ROOTS Cauliflower Hash Browns (rsp £2.99/375g) are low in sugar, low in saturated fat and ready to bake making them ideal for breakfast and snacking.

‘Our customers and retailers are seeking healthier versions of their most-loved meals that are both affordable and easy to make. Entering more plant-based recipes in the frozen category with ‘Cauliflower Hash Browns’ was a no-brainer for STRONG ROOTS’ according to STRONG ROOTS Founder, Samuel Dennigan.

STRONG ROOTS is standing out from the rest in frozen because they are addressing the full spectrum of consumers’ needs around health and wellness, premiumisation, convenience, waste management and more recently, the rise in demand for plant-based and vegan friendly meal components. They’re delivering the above through a modern and aspirational brand.

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