The 1st September sees the return of Aviko’s Great British Breakfast competition and the hunt for the nation’s best breakfast.
With Brits ditching the cereal and opting to spend £76 million on brunch everyday out-of-home*, the market continues to go from strength to strength – even being linked to the demise of the Sunday Roast thanks to bottomless brunches. As chefs and caterers continue to push the boundaries, the potato specialists are looking to reward the most exciting breakfast in the country with a £500 cash prize as well as one month’s supply of Aviko Hash Browns and Aviko Hash Brown Bites.
Mohammed Essa, General Manager UK and Ireland, Aviko, explains:
“From burritos and American waffles to pizza, breakfast has become one of our most innovative markets. The classic English breakfast will always have its place on menus but with the growing influence of global trends, combined with it becoming an all-day dining occasion – thanks to the popularity of brunch and brinner – there really are no limits when it comes to the most important meal of the day! With so much innovation we want to recognise the great work chefs are doing in our industry and celebrate the best.”
To enter chefs, caterers and operators simply have to visit www.greatbritishbreakfast.co.uk and share – in no more than 50 words – what it is that makes their breakfast great before midnight on 30th November 2017.
To inspire chefs, Aviko has developed a selection of new recipes using their golden hash browns and hash brown bites including a Spanish Baked Eggs and Chorizo, a Breakfast Bruschetta with a twist, American pancakes with a hash brown, bacon and sausage, as well as a breakfast pizza.
“The great British breakfast will always remain our most popular breakfast option and Hash Browns are high on the list of favourites with 70% of people stating they are an essential part of any breakfast. Research also shows that 80% of people will pay 50p more for a breakfast that includes hash browns – making them a profitable addition to menus^.
“As the chef’s potato partner we want to help make breakfasts great with quality products and inspiring recipes. The beauty of hash browns is that they are incredibly versatile, our new recipes show how you can take this popular breakfast item and tap into a whole host of global trends that are shaping today’s menus. We’re here to support operators and chefs, so as well as demos to watch, visitors can also download our 2017 Great British Breakfast Recipe Book for free at www.greatbritishbreakfast.co.uk.”
Aviko has been foodservice’s potato partner for over fifty years, as one of the biggest potato processors in the world, its range of chilled and frozen potato specialities are made by chefs for chefs. Aviko’s Hash Browns are larger than average for better plate fill and forms part of a range of breakfast boosting items including Hash Brown Bites – perfect for on-the-go; the innovative Bubble & Squeak Rounds – made from 100% real cream, Savoy cabbage, fried onions, parsley, chervil and black pepper; and Sweet Potato Diced which offers real point of difference when served with a breakfast staple such as eggs.
*Beacon Purchasing, July 2015 ˆ Aviko/Toluna 2017
For more information on the Great British Breakfast Competition visit www.greatbritishbreakfast.co.uk
For more product information on Aviko’s extensive range call 0800 633 5611 or visit www.aviko.co.uk
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