Jun 15th, 2016
4 mins
It’s Daim Time!
Almondy Celebrates 15 year Milestone
Daim Time is coming to out-of-home with operators encouraged to join Almondy in celebrating the 15th anniversary of its best-selling cake, Daim Cake and boost their bottom line in the process.
With a slice of Almondy Daim Cake eaten every minute out-of-home and one in three people having heard of the confectionery inspired cake, caterers who stock up could appeal to the 61% of people who wouldn’t be able to resist the sweet treat if they saw it on a menu.*
Andrew Ely, Managing Director, Almondy explains;
“Daim Cake is Almondy’s biggest selling cake out-of-home with 720,000 slices sold every year! Over 15 years it has built a legion of fans, not only because it looks great on the plate and tastes delicious but also Almondy offers consumers value for money thanks to our brand reassurance – something we know people will pay more for when eating out. It’s for these reasons we’re calling on operators who haven’t tried our Daim Cake before to give it some time on their menus and reap the benefits.”
Operators are encouraged to stock up now on the gluten-free cake that combines an irresistible almond base with a crunchy almond caramel all deliciously coated with smooth milk chocolate.
Andrew adds; “Over the coming months we’re encouraging the nation to treat themselves to a slice of Almondy Daim Cake and will be rewarding those who do with the chance of winning a host of goodies through our Twitter account @AlmondyCake. So join us today using the hashtag #DaimTime and sign up for our free high impact point-of-sale kit – there’s really never been a better time for Daim!”
Almondy Daim Cake comes frozen and pre-proportioned into 12 slices to avoid waste, as any unwanted slices can be stored in the chiller. The foodservice range also includes Almondy Cake with Toblerone, a Caramel & Peanut variety, as well as the recently launched Chocolate Cake with Roasted Almonds which is both gluten and lactose-free, helping operators widen their free-from offering even further.
Baked in Sweden using only the finest natural ingredients, Almondy is enjoyed in more than 45 countries, by 106 million people every year globally. The cakes are available in Bidvest, Brakes and all good frozen food wholesalers.
*300 consumers, Toluna, March 2016.
To find out more about Almondy please call 01604 858 522 or visit www.almondy.com/en
