Bells exports its We Love Cake Gluten-free Christmas lines to Australia
Bakers from Bells of Lazonby are celebrating after sending the first pallet of their We Love Cake branded, gluten-free goodies Down Under.
The family-run bakery will send 200,000 mince pies and 100,000 Iced Fruit Cake Slices for Australian customers to enjoy for the first time ever this year.
The products will be sold from September onwards, throughout the Christmas period, available in over 700 Woolworth’s stores.
Michael Bell, Managing Director said: “We are delighted to be partnering with Bakery Depot, an Australian business specializing in the importation and distribution of bakery products.
“They are assisting us in continuing the successes of our We Love Cake brand overseas.”
Appetite for gluten free food in Australia is rapidly increasing with almost 20% of new product launches containing a gluten free claim.
To capitalise on this, Bells are already planning to extend their range in 2018 to export more all-year round gluten-free products to the nation.