Jul 7th, 2021
3 mins

The Federation is pleased to announce that Steve Challouma, General Manager of Birds Eye UK and Ireland, has agreed to become the BFFF Vice Chair.

The role of the non-executive board is key for the Federation, it provides not only good governance but provides the BFFF executive team with an important reference point and sounding board.

Steve joined the BFFF Board last November and in the short time he has been on the Board has already shown a great desire to be involved and combines this with a vast wealth of experience in the frozen food market.

Professional Bio:

Steve Challouma is the General Manager of Birds Eye UK & Ireland, the leading branded business in Frozen Foods, encompassing the Birds Eye, Aunt Bessie’s and Goodfella’s brands. He has spent almost 25 years in the Frozen Food industry in a range of commercial roles spanning sales, category management and marketing. He was previously Marketing Director, where he led the brand team that turned around the Birds Eye brand, delivering four consecutive years of growth and winning the coveted Grocer Gold award in 2019 for Brand of the Year.

Steve is a passionate advocate for Frozen Food and has a long history at Birds Eye, starting his career as a Unilever graduate trainee in 1996 in Sales, before moving into Marketing in 2002. Highlights include the revitalisation of Captain Birds Eye as a brand icon after a 10-year hiatus – and working on the acquisitions and integration of the Goodfella’s and Aunt Bessie’s brands.


Dec 9th, 2021
2 mins

Fareshare and Frozen

Nov 1st, 2021
3 mins

Lumina Intelligence give cautious optimism with menu counts increasing season-on-season in the latest BFFF industry webinar

Oct 28th, 2021
1 min

Butterflies in a Hurricane: Navigating Turbulence in Wholesale Energy Markets - BFFF exclusive

Sep 22nd, 2021
1 min


Sep 16th, 2021
1 min


Aug 19th, 2021
1 min

The Future of Imports Recording

Jul 22nd, 2021
1 min

Integrating Social Value into your business recording