Mar 31st, 2016
4 mins
BIRDS EYE RELAUNCHES FINDUS CRISPY PANCAKES FOLLOWING RECENT ANNOUNCEMENT OF ITS DEMISE
– Iconic range comes with NEW look and revitalised recipe –
Leading frozen food brand, Birds Eye, has announced it is bringing Findus Crispy Pancakes back with new recipes and a new design, following the recent announcement of the freezer favourite’s demise.
In 2015, Nomad Foods, which also owns Iglo Group and consequently Birds Eye, purchased the European arm of the Findus brand and the UK rights to Findus Crispy Pancakes.
A retro classic, having graced British freezers for over 40 years, Birds Eye is relaunching the range in May – four months after it was announced it would be discontinued. The news sparked a wave of nostalgia across the nation, with Brits crying out for the product – and a piece of their childhood – to be saved.
The new range will be available in four recipes – Cheese; Ham & Cheese; Beef & Onion and Chicken, Bacon & Sweetcorn.
The new packaging retains elements of the much-loved design of the old brand to ensure stand-out in the freezer aisle.
Birds Eye UK Marketing Director, Steve Chantry, comments: “Findus Crispy Pancakes have been family favourites for generations. The iconic tea-time treat is now valued at around £2m, so it is an exciting step for Birds Eye to be able to bring back a product that has been loved by Brits for almost four decades.
At Birds Eye, heritage is important to us, so we want Brits to be able to enjoy something from their past well into their future. We’re confident that the new recipes and design will drive incremental sales as we remind Brits why they fell in love with the freezer staple in the first place.”
The Findus Crispy Pancakes range will be available from 8th May with a RRP of £1.00 from Asda, and Morrisons.
