Brakes, the UK’s leading wholesaler, has created a new range of materials to help operators capitalise on British Food Fortnight, the annual celebration of British food, which takes place from 17 September to 2 October 2022.
As a Partner and long-standing advocate of Love British Food, which organises British Food Fortnight, Brakes has seen growing interest in the event, with customers recognising that consumers are increasingly focused on food provenance and support for British food and farming*.
The company believes that now is the perfect time for foodservice businesses to capitalise on British Food Fortnight and has developed a series of themed menus, posters and recipes and point of sale to make it easy for them to take part.
With recipes including some modern twists on traditional favourites such as Cumberland and Cabbage Yorkshire Pudding and Pulled Beef Cottage Pie, there are ideas to bring some British appeal to every menu.
Businesses can also access seasonal guides and fruit and veg calendars as well as grower stories, with insight and information from producers such as Naylor Farms, which has been providing quality British products since 1909.
Cathy Amos, Head of Customer Marketing at Brakes and an Ambassador for Love British Food, said: “At Brakes, there’s always an extensive range of delicious in-season British produce to choose from.
“With British Food Fortnight just around the corner, we’ve created a raft of resources that will enable caterers to capitalise on the event across their menus. A selection of menu templates will allow them to highlight British dishes and ingredients, perhaps using some of the fantastic recipes that our development chefs have been busy creating for menus in care homes, pubs, coffee shops, hotels and schools.
“British produce remains a very important aspect of menu development, ranging from very specific locally sourced produce to a more generic British feel, depending on the customers’ requirements and their consumers’ perspective of provenance. But, however they incorporate British on their menu, British Food Fortnight is the perfect time to celebrate it.”
Brakes joins a range of other like-minded organisations including LACA and NHS Trusts in backing British Food Fortnight.
The link to the resources can be found here: www.brake.co.uk/inspirational-food/special-occasions/british-food-fortnight
*OnePoll, Farmer Favourability Survey 2021