Aug 5th, 2014
5 mins

Brakes’ ice-cream offering is a sweet treat for caterers this summer

Picture 133Brakes is urging caterers to reassess their ice-cream offering, ahead of the summer holidays starting in earnest, to make sure they maximise potential sales.

During times of economic hardship, consumers search for an indulgent and affordable treat, such as ice-cream, to reward themselves.[1] By capitalising on this trend and the fact that schools are breaking up for the holiday season, caterers have the chance to entice customers with Brakes’ delicious offering and help boost profit margins during what promises to be a fantastic summer.

Brakes 109250_JD_strawb_cream_scoop_01The UK’s leading foodservice wholesaler has a wide range of ice-creams and frozen lollies, as well as a varied selection of soft drinks, ensuring caterers can give their customers delicious sweet treats or refreshingly cold drinks when they are on-the go.

With promotions running across a range of ice-creams including branded household names and great every day prices on branded soft drinks – now is the perfect time to stock up.

With gelatos being the latest market trend, Brakes is also adding a sumptuous range of authentic Italian gelato to its portfolio. The Joe Delucci range of seven tantalising ice-creams ia a premium quality gelato manufactured in Turin, Italy and made of only the finest fresh ingredients.

Ice-cream can sometimes be an overlooked part of the dessert range, but with its depth of flavour and creamy texture, Joe Delucci’s Italian Gelato can add a superior look and feel to the menu, creating opportunities to drive incremental income. By offering premium quality, caterers can create menu stand-out with this luxurious alternative, appealing to those who like to indulge.

MangoThe following flavours are available to order via Brakes in 5 litre tubs:
– Joe Delucci’s Madagascan Vanilla Gelato
– Joe Delucci’s Dairy Free Chocolate Gelato
– Joe Delucci’s Coconut Gelato
– Joe Delucci’s Dulche De Leche Gelato
– Joe Delucci’s Brazilian Caffe Gelato
– Joe Delucci’s Strawberries and Cream Gelato
– Joe Delucci’s Sicilian Pistachio Gelato
– Joe Delucci’s Mango Gelato
Petra Zargarani, Brakes’ Head of Product Marketing, said: “Cold drinks and ice-cream make up a big part of summer trade and they can have a significant impact on the bottom line if the caterer gets the product selection right. We pride ourselves on having items that cater for everyone, and we believe that the great quality and value we’re offering our customers will help them prosper during what promises to be a brilliant summer.”


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