Mar 27th, 2024
2 mins
In the run up to Easter, the Committee of Advertising Practice (CAP) have published renewed advice on the advertising of high fat, salt, or sugar (HFSS) products.
The advice, published under the banner ‘Advice to make your HFSS ads egg-cel this Easter’ reiterates tips to bear in mind when marketing HFSS products including understanding what a HFSS ad is, the restrictions in place and several examples of challenges.
It also highlights that even the use of branding (i.e. a logo, colour, strapline) generally associated with an HFSS food could have the effect of promoting a HFSS product.
You can access the advice here
If you require bespoke advice on non-broadcast ads, you can also send a query to their Copy Advice team, who will deliver a free response within 24 hours.
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