Jan 31st, 2024
2 mins
Over the festive season the Committee of Advertising Practice (CAP) published a reminder on the rules around advertising to children which would be worth members taking a look at.
The Codes define children as under-16s, young people as 16–17-year-olds. A huge number of children and young people use the internet to play games and visit social networking sites. But certain types of ads should not be displayed or delivered to these age groups.
Marketers must take care with ads for age-restricted products, which include foods/soft drinks high in fat, salt or sugar (HFSS) . CAP also recommend that marketers check the audience profiles of any media they plan to advertise these products in, to satisfy themselves that they are not targeting the wrong age groups.
You can read more here
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