Apr 14th, 2021
2 mins
CGA have kindly shared with us the second part of their four-part Consumer Countdown to Reopening. CGA have highlighted 5 key takeout’s as follows:
- Consumers personal financial positions are having an impact on their plans to visit and spend more or less than previous
- Those who plan to engage more with the market are younger, and were already well engaged pre-Covid
- those who plan to visit less are less affluent and an older consumer
- Restaurants, Pubs & Bars are the 3 key channels people plan to visit
- Venues local to consumers are likely to be their main port of call, though “local” has different definition by age groups
- Local and British will also play a part in drinks choices – with ethical considerations also growing in importance for consumers
To read the full report please Click Here
