by BFFF
Apr 14th, 2021
2 mins
BFFF

CGA have kindly shared with us the second part of their four-part Consumer Countdown to Reopening. CGA have highlighted 5 key takeout’s as follows:

  • Consumers personal financial positions are having an impact on their plans to visit and spend more or less than previous
  • Those who plan to engage more with the market are younger, and were already well engaged pre-Covid
    • those who plan to visit less are less affluent and an older consumer
  • Restaurants, Pubs & Bars are the 3 key channels people plan to visit
  • Venues local to consumers are likely to be their main port of call, though “local” has different definition by age groups
  • Local and British will also play a part in drinks choices – with ethical considerations also growing in importance for consumers

To read the full report please Click Here

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