Dec 1st, 2017
4 mins
Consumers dare to be different in the seafood sector in 2018
Pacific West Foods has been at the forefront of quality and innovation in frozen seafood for the last two decades. With total commitment to creative product devolvement and state-of-the-art manufacturing facilities, it has grown to become one of the largest global seafood suppliers of raw and value added seafood.
Pacific West owes its success to a simple, time tested philosophy – an uncompromising dedication to producing only the freshest, highest quality seafood products and fulfilling this promise consistently.
The demand for exciting seafood choices continues to grow across the Foodservice and Retail sectors with consumers keen to explore flavour trends and daring to try something different!
New to the Foodservice sector, the team at Pacific West, have launched two market leading value added prawns – Bamboo Charcoal Kuro Prawns plus magnificent vibrant Red Velvet Prawns. These large coated Prawns certainly add a dramatic look to any menu, with their high impact panko crumb finish and colourful look, they are as stunning on the plate as they are to eat!
Whilst the more traditional products in our range such as Panko King Prawns & Tempura Torpedo Prawns remain a firm favourite across all sectors of the Foodservice spectrum. The drive for innovation was recognised in 2016 when Pacific West were awarded by the BFFF the prestigious award of Best Foodservice Product of the Year for our Coconut Prawn Skewers. In 2017 the BFFF awarded silver in the Best New Starter/Buffet/Appetiser category to the frozen Raw Slipper Lobsters.
However, our greatest accolade to date was winning the prestigious ‘Global Innovation Award’ at the Seafood Expo in Brussels in April 2017.
The New Product Development team continue to focus on emerging food trends from around the world, ready to create the next award winning seafood products.
2018 is already shaping up to be an exciting year, with Pacific West continuing to lead the value-added seafood market with outstanding innovation and creativity to delight and excite consumers across the UK.
