by BFFF
Feb 8th, 2016
6 mins
BFFF

Coolicious Gives the Inside Scoop on Frozen Yogurt
at Casual Dining Show [Stand U105]

Lakeland Dairies Coolicious Fat Free Soft Serve Frozen YogurtCoolicious Frozen Yogurt – a brand of Taste Trends Limited – will be on stand U105 at the Casual Dining Show (24th – 25th February 2016, Business Design Centre, London) highlighting the increasing trend for frozen yogurt options out-of-home – a market estimated to be worth £167m by 2019*.

Visitors will be able to sample Coolicious Fat Free Soft Serve Frozen Yogurt which is available in a wide range of flavours from authentic yogurt to fruity and indulgent varieties. They will also have the opportunity to discover the different options suitable for a ‘counter service’ or ‘self-serve’ environment, while finding out how it can lead to refreshingly healthy profits thanks to an 80% profit margin.

Lakeland Coolicious - Mango MomentThe Coolicious team has also created a variety of smoothie and shake recipes with frozen yogurt for visitors to try at the show – from an energising breakfast option to an afternoon pick-me-up shake – and will be demonstrating how Coolicious Fat Free Frozen Yogurt Smoothie Base can support operators through all day dining. With recent research** finding that over a quarter of consumers would like to see more smoothies on the breakfast menu and 26% wanting to see shakes offered as a snack, there is a clear opportunity for operators to consider increasing these options throughout the day.

Richard Drane, Managing Director of Taste Trends Limited, comments: “With recent research** finding that 87% of consumers want to see more smoothies on menus and 84% crave more shakes, demand is clearly on the rise. We’re looking forward to meeting operators at the Casual Dining Show and demonstrating how our Coolicious Fat Free Soft Serve Frozen Yogurt and Coolicious Fat Free Frozen Yogurt Smoothie Base can aid effective menu planning while boosting the bottom line. Come over to stand U105 to find out more!”

In addition to meeting the demand for smoothies and shakes, operators can further increase profits by offering options made with fat free frozen yogurt, particularly as 72% of people prefer the thick texture it provides and 64% of consumers would choose it in their milkshake instead of ice cream**.

Richard continues: “While demand for smoothies and milkshakes is strong, operators could be missing out on even more sales by not offering options made with a fat free frozen yogurt base. When it comes to delicious smoothies and shakes it really is all about the base. Our Coolicious Fat Free Frozen Yogurt Smoothie Base has been developed to support operators in creating the creamy yet low fat shakes consumers crave, while delivering the balanced taste and thick texture demanded of smoothies – it’s a sure fire way to increase profits.”

Coolicious Fat Free Frozen Yogurt Smoothie Base is available in Just Vanilla, Simply Strawberry and Mango Moment flavours.

In addition to the activity on stand U105, Coolicious Frozen Yogurt will also be part of the Innovation Challenge Showcase on the Upper Feature Level at Casual Dining Show. Please vote to give Coolicious Frozen Yogurt the opportunity to pitch to a panel of industry judges and the chance to be part of the 2016 Innovation Challenge Awards.

With over 20 years of experience, Coolicious is the UK’s best-selling frozen yogurt in foodservice and sells more than 17 million portions each year.

*Horizons January 2016 **Toluna/Coolicious June 2015

For more information, please call 0845 33 77 017 or visit www.coolicious.com

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