
Earlier this month, the European Food Safety Authority (EFSA) launched, in partnership with EU Member States, the 2024 ‘Safe2Eat’ campaign.
Formerly known as #EUChooseSafeFood, the campaign aims to build on the awareness-raising efforts of previous editions to trigger critical thinking and promote engagement among Europeans regarding food safety.
Now in its fourth year, the campaign focuses on three key areas:
- Safe food practices – European, international and national rules, supported by scientific evidence, ensure food safety from farm to table. Tips for safe food handling, storage, label reading, and cooking are provided, backed by the latest science to empower consumers to make informed choices.
- Food and your health – Eating a varied diet, including fresh ingredients alongside processed foods, contributes to overall health. Sometimes, foods with extra health benefits or dietary supplements are needed, and the campaign will provide clarity on nutritional needs, health claims and the science behind them.
- What’s in your food – European regulations ensure the safety of food ingredients, including additives and flavourings.
The campaign will focus on explaining why food additives and novel foods are safe. Additionally, it will highlight how products containing food allergens must be clearly labelled. It aims to reach members of the general public, from those with a high level of awareness and little concern about food safety, to those who are highly concerned and less informed.
More information can be found here