Jul 27th, 2015
6 mins
Fairway Foodservice reveals spring/summer additions to its extensive range of products
Leading buying group Fairway Foodservice has launched new spring/summer products to add to its extensive range of goods.
The 17 new products, which include five gluten-free soups such as chicken and leek, will help Fairway Foodservice customers meet the latest trends in the foodservice industry.
The 17-member group voted to add the soups, as well as a range of classic meals, including chilli con carne, lasagna, and chicken and bacon pasta bake at its spring meeting.
Eight new grocery products have also been launched with purchasing director Steve Jeavons approving the additions of products such as strawberry jam and rapeseed oil to its 300-strong grocery own label range.
Keith Hepton, purchasing manager of Fairway Foodservice, said: “The new products continue to add both quality and variety for our members at a competitive price.
“The soups and classic meals were given the taste test at our first meet the member event of 2015 and the feedback was extremely positive. Our members feel these products can help them address the demands of their customers.
“In 2014, our two meet the members events generated £1.3m in business, and the spring 2015 event £832,000 This shows the importance of the events to both our members and suppliers.”
Steve Jeavons, purchasing director, said: “We are constantly listening to our members to ensure all new products meet their requirements. An example of this in the grocery range is the rapeseed oil, which is odourless and GM (genetically modified) free.
“Our expectations and standards go beyond both new products and the look and taste of the food. This is evident with improvements to the packaging of existing products with benefits such as longer storage life, re-sealable containers, and portion control.”
The full list of newly launched products from Fairway Foodservice, including product specifications, is:
Beef lasagne (12 x 500g)
Beef lasagne Verdi (12 x 369g)
Vegetable lasagne Verdi (12 x 350g)
Chilli Con Carne (12 x 350g)
Chicken and bacon pasta bake (12 x 450g)
Broccoli and cream cheese bake (12 x 336g)
Gluten-free tomato and basil soup (2kg)
Gluten-free carrot and thyme soup (2kg)
Gluten-free leek, potato and stilton soup (2kg)
Gluten-free chunky veg and red lentil soup (2kg)
Gluten-free chicken and leek soup (2kg)
Dairy-free beef and veg broth (2kg)
Jams, including strawberry, mixed fruit, and orange marmalade (3kg)
Red kidney beans (800g and 2.5kg)
Baking parchment (450mm x 50m)
Salted and unsalted butter (20 x 250kg)
Rapeseed oil (15lt)
Fairway Foodservice is a buying and marketing organisation that operates on behalf of wholesalers based in the UK, Ireland and Spain. Founded in 1984 by five frozen food wholesale distribution companies, it has grown from a collective turnover of £7m in 1984 to £556m in 2014.
Alongside access to Fairway Foodservice’s extensive range of products, members benefit from collective buying power on a number of lines, significant marketing support and subscription discounts to the Erudus One product specification database.
For more information on Fairway Foodservice, visit www.fairwayfoodservice.com, or follow Fairway Foodservice on Twitter @fairwayfood.
