Frozen Food Revolution

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The objectives of the campaign are to inform, educate and engage consumers about how and why frozen food has many benefits, looking at:

Nutrition

Food waste

Cost savings

Sustainability

Tackling the myths around frozen food

Visit the Frozen Food Revolution

Timings

The launch of each year’s campaign will coincide with frozen food week which runs from 12th to 18th October 2026. The Frozen Food Revolution website will stay online all year.

Download Campaign Assets

Communication channels

Website
The website for the campaign is www.frozenfoodrevolution.co.uk and is the hub for all consumer traffic and information. The website will include lots of information as well as consumer engagement tactics (competition, interesting content based on the theme set for year and a voting poll)

Press Releases
We will be releasing press articles around the time of the campaign to generate press coverage and stories that align to our key messages and in line with our objectives.

Social
Utilising consumer facing social media channels (Tik Tok, Instagram and Facebook) with targeted messaging and engagement tactics.

01.

Get Involved

In order to reach as many consumers as possible we would encourage all our members to help by promoting the campaign on every available platform. We have developed an asset pack which includes:

Logo
Digital adverts and banners
Social graphics

02.

How to use

These assets are designed for you to use across your website, social media platforms and email. We have worked up the most common sizes but if you find there is a size that you need which is not included please do contact our marketing team and we would be happy to provide this. Also included in the pack are details of when and how to use the assets including timings and URL links.

We are hugely grateful to Our Sponsor Farmfoods for their support with the campaign having generously supplied:

£750 worth of prize vouchers (£500 first prize, £250 runner up prize) for the competition to be used in Farmfoods

Printed Frozen Food Revolution posters displayed in stores across the country

Financial contribution to digital marketing to our consumer audience

Direct emails to their consumer database

We hope that many of our other retail members will get onboard with promoting this campaign.

If you would like to support the campaign and get involved please email sarahcollison@bfff.co.uk

Email Sarah

Click below to download the assets

Download Campaign Assets

A few reasons to become a member of BFFF

To find out more about becoming a member call 01400 283 095 or email the team

Join BFFF

Member profile on BFFF website

Free BFFF Member List

Free listing in the annual Member Directory

Access to latest industry news and information

Weekly newsletter, press and media opportunities

Press and media opportunities

Marketing, sponsorship and exhibitor opportunities

Networking via opportunities at BFFF events

Free market data provided by Circana and World Panel

Access to industry specialists

Expert guidance from Technical and Health & Safety teams

Access to Primary Authority schemes and assured advice

H&S Audit Service/Advice

Free access to HR and legal guidance and advice line

Training and Education

Member Benefits

Exclusive Partnership deals on key products and services:

BFFF energy deals and rates
Vypr member deals and introduction
Defib Plus deals
Company Shop – membership
Mentor – MHE training health check

Exclusive access to networking opportunities and events:

Meet the Buyer events (retail & foodservice)
Annual Business Conference with networking dinner
Specialist H&S and Technical Conferences
Special interest groups (packaging, frozen food temperatures)
Annual Lunch
Awards Night

Become a member

Sponsorship Packages

We offer a range of sponsorship opportunities to BFFF members across our events throughout the year, with flexible packages that can be tailored to suit your business objectives.

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what our members say...

Helen Atkinson

Wakefield Council

“What an amazing piece of work and indicative of how BFFF respond to the concerns of their members and make an impact on the whole industry sector.”

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Paul Duncalf

Sysco

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Co-CEO Dries Talpe

Darta

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Lewis Kain

Kantar Worldpanel

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Gail Hodson - Technical Director

Lakeside Food Group Ltd

“This Not For EU labelling situation alarmed us and quickly became a major worry to our business. These are times when you really rely on some support and from previous…

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Domenic Granelli - Financial Controller

Meadow Vale Foods Limited

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Newberry International Produce Ltd

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Place UK Ltd

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Roswel Spedition GMBH

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Alexandre Alves De Mattos

Seara

“The event was great, in my opinion. Not only it was very well organised, but the venue and the catering were excellent too. Furthermore, the content of the presentations was…

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