Aug 2nd, 2018
3 mins

Gluten Free Reaches New Heights in Quality

The Pastry Room are leaders in providing quality gluten free (and vegan) pies, desserts and batter. They work with food manufacturers, National restaurant chains and gastro pubs and have helped customers increase their pie and pudding sales 30-40% by introducing gluten free products to their menus.

Historically, the free from industry has a medically-motivated consumer base, with Coeliacs being the primary target. This has shifted to include the ‘lifestyler’ consumer; those who believe free-from is generally healthier and more ethical.

According to HRA Food and Drink*, one in four UK consumers buy gluten free on a regular basis. Whilst some restaurant and pub groups are taking an active interest in this, they are still in the minority.

The Pastry Room provides a solution for kitchens wishing to prepare food from scratch and supplies finished products. From their award winning pies to their delicious triple chocolate brownie and sticky toffee pudding, their product range features many classic mains and desserts.

John Hendy, Managing Director at The Pastry Room believes ‘everyone should enjoy the same taste experience, regardless of intolerances. Up until now, gluten free has typically been branded as bland, dry and unappetising.’

Through their patented approach, The Pastry Room has developed products that are as good as, if not better, than wheat dishes.

With the free-from sector growing at an astounding rate, all restaurants and pub groups need to offer ranges that all customers can enjoy; otherwise they risk losing sales.

For samples and more information, please contact John Hendy on 0775 3797 430 or






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