The Department of Health and Social Care (DHSC) and the Department for Digital, Culture Media and Sport (DDCMS) have launched a consultation on a total ban on advertising of products high in fat, salt and sugar (HFSS) online. This follows a similar consultation in January 2019 setting out proposals to restrict promotions of HFSS products by location and price. These restrictions could be part of a much larger ban on the promotion and positioning of products that fall under the HFSS category because in 2019 the Government ran a consultation around key selling locations but there was no out come to this process. The deadline for the consultation is 22 December, although we are calling for an extension to this deadline
The BFFF will work with other trade bodies on responding to this consultation.
If any member wishes to have input on this process, then please contact CEO Richard Harrow so that we can ensure your concerns are made clear in our response to Government.