May 31st, 2022
3 mins
BFFF, in collaboration with the retail mind, is pleased to bring you a GSCOP Online workshop: Cost Price Increase Management. Dates are available in October. Book early to avoid disappointment.
The workshop will be delivered via Zoom and is presented by Ged Futter from the retail mind.
When you have a cost price increase we know that the first thing a Retailer will do is deny, deny, deny, then deflect, deflect, deflect then look at reducing it to a level so insignificant that it can’t be justified.
Your problem is that you need the cost increase and you need it to maintain your business for the future.
What can you control? You can’t control your input costs – but you can agree your selling price!
We know in many cases this proves to be a difficult conversation and can then feel like your business is under threat. Well it doesn’t have to be that way.
Our Cost Price Increase workshops focus on the following areas;
- Prepare
- Understand the challenge
- Negotiation – Principles and phases
- How retailers plan and prepare
- Plan
- Materials, approach, process. Inc move planning.
- Dealing with objections and rejections
- Practice
- Role play, feedback, improve
- Getting to agreement
We have had success with clients who work in both private label and branded categories
The cost of the workshop is £500 / delegate & it is run across three Zoom sessions like the GSCOP Workshops.
The next CPI Workshop is likely to be October unless other dates become available.
To register your interest, please email Kate Miller
