Holland’s Expands Price Marked Pack Range
Holland’s, a proper Lancashire Baker since 1851, continues to develop its product range with a new variety of frozen pies, Chicken Balti, Chicken & Vegetable and Steak Pies, all prominently priced at £2, ideal for the convenience channel.
The three new lines, which are now available to order, are brand new to the Holland’s range of frozen pies and will be prominently priced at £2, ideal for the convenience channel. Furthermore, thanks to the unique war time pastry recipe, all of the Holland’s range of frozen pies are microwavable in under 3 minutes.
The nationally loved Chicken and Vegetable pie, rated as one of the countries favourite flavour profiles, can be found in Holland’s unique water based pastry for the first time in the baker’s 165-year history, bringing a new and tasty dimension to the traditional flavour profile. Holland’s has also added Chicken Balti pie to its frozen range, adapted especially for retail after huge success in stadia across the country.
Bill Smith-Coats, Sales and Marketing Director at Holland’s Pies, commented: “We’re extremely excited to announce three brand new flavours to our popular price marked pack range, all of which are proven customer favourites, which will only further strengthen our number 1 position* in the frozen individual frozen pie category.
“The importance of the price marked packs in the convenience sector has grown even more recently, with the majority of branded goods making the move. The clear pricing structure provides transparency to consumers and is to increase shopper confidence in this channel.”
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*Data source: Kantar world panel