Holland’s Offers Customers a Slice of the Action with Hunger Busters campaign
Holland’s Pies Launches Canteen Kit Out Competition to tackle lunchtime lows
Holland’s Pies, Lancashire baker since 1851, is giving businesses, community groups and households across the North West the chance to win a ‘canteen kit out’ as it continues to promote its Micro 2 Go® slice range.
The competition was launched after research* conducted by the North’s favourite baker revealed that just 38 per cent of locals take a regular lunchbreak. With many respondents claiming they didn’t have the time or facilities to enjoy a proper lunch, Holland’s is coming to the rescue with its super speedy slices that offer a fast and flavoursome snack that can be microwaved in just 90 seconds. Comprising of a fridge, a microwave and a stash of Holland’s brand new Micro 2 Go® slices, the unique Hunger Busters prize package has been put together to help tackle lunchtime lows.
Targeting key sales areas for the exciting new slice range, the Hunger Busters competition hopes to increase engagement within the baker’s loyal fan base, raise awareness of the new line and attract new customers to the brand. As the latest installment in the Micro 2 Go® launch campaign, the activity follows a dedicated outreach programme that has also included blogger reviews, social media content, student sampling and media microwave drops.
Leanne Holcroft, Brand Manager at Holland’s Pies, commented: “We were shocked to see so many people going without their lunch break during the working day, especially for reasons such as time, hassle and a lack of facilities. Given the unique selling points of our Micro 2 Go® slices, the Hunger Busters competition will provide a great way to help tackle this issue whilst celebrating our product and giving back to a community that has supported us for 166 years. We’ve already enjoyed some great feedback from our initial launch and we look forward to building on this further with the Hunger Busters contest.”
Organisations, businesses and groups wanting to put in their plea for the Canteen Kit Out can visit Holland’s Facebook page (@HollandsPiesOfficial) or blog for full details on how to enter. Judges will be looking for personality, originality and strength of case within the winning entry with a shortlist being put to the public vote in February this year.
*research conducted through Google surveys with 1,005 North West residents
Retailers interested in stocking any of the Holland’s Pies ranges can call 01706 213591 or visit http://www.hollandspies.co.uk/trade/ for further information.