Apr 4th, 2018
5 mins

Industry first for foodservice with unprecedented data pool of product information

Wholesalers and caterers can now access an unprecedented data pool of product information, in a ‘game-changing’ move described as the first phase of ‘bringing the industry together’.

(L-R) Andrew King, head of wholesale (UK and Ireland), Nielsen Brandbank, Jon Shayler, chief operating officer, Erudus, and Philip Gabillia, Western Europe commercial director for Nielsen Brandbank

The partnership between Erudus and Nielsen Brandbank has reached a major milestone with wholesalers and caterers now able to immediately access standardised specifications for more than 100,000 products after successful implementation of Nielsen Brandbank’s database with Erudus.

Food manufacturers will also benefit as they can, at no additional cost, quickly and easily communicate product specifications instantly to close to 100 wholesalers and more than 85,000 caterers. This means they save huge amounts of time and resources by utilising the feed from Nielsen Brandbank to pre-populate their product specifications in Erudus.

Jon Shayler, chief operating officer at Erudus, said: “Erudus is now the largest foodservice data pool in the UK and this news is a huge game-changer for the industry – where else can a wholesaler and its customers instantly access specifications for more than 100,000 products?

“It’s a very exciting time and we are now positioned to bring the entire food industry together by offering a single place for its data needs.”

Andrew King, head of wholesale, UK & Ireland, for Nielsen Brandbank, added: “Our partnership offers a fantastic step forward for both wholesalers and suppliers without adding any additional cost to the industry.

“Suppliers only have to validate their product information once in Nielsen Brandbank, even if they serve both retail and wholesale markets, which is incredibly efficient and can save significant time and energy.”

Erudus encompasses 100,000 brand-entered product specifications and is already used by more than 100 wholesalers and 85,000 caterers for essential attribute data. Nielsen Brandbank, which is used by 98 per cent of UK FMCG suppliers, creates, manages and syndicates digital product content that fuels ecommerce success for its customers.

Nielsen Brandbank is one of the world’s most trusted providers of digital product content for ecommerce sites, mobile shopping app, and virtual merchandising applications. With over 20 years’ experience in the FMCG industry, Nielsen Brandbank creates high quality, accurate product content that fuels ecommerce success for its customers, while creating a rich online shopping experience.

Via the syndication partnership, Nielsen Brandbank now shares nutritional and allergen data, captured and managed in conjunction with thousands of brands serving both food retail and service sectors.

For more information, visit


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