We have now received the latest Kantar data on the Frozen Category. Yet again the category has seen strong growth with value up by 13.8% and volume 11.5% for the 52 weeks ended 29th November 2020.
The category has outperformed the Total Grocery and Fresh / Chilled percentage growth in both value and volume than either.
Since the last data set in September the market has added another £252m in value sales and £871m over the 52-week period.
Every category monitored by Kantar saw value growth, although Ready Meals only achieved a 0.3% value growth but declined in volume by 1.4%, however, this was the only negative number with many categories seeing double digit growth in both value and volume.
It was also good to see that value growth outstripped volume growth which helped average price increase by 2.0% slightly behind Total Grocery where the average price increased by 2.1%.
We have created a complete PowerPoint presentation of the data for members and this is available to download here: https://bfff.co.uk/members-area/industry-data/