Dairy expert Lakeland Dairies has signed a two-year sponsorship deal with global event Nutrition & Hydration Week (N&H Week), which promotes nutritional improvements in health and social care settings. The sponsorship starts in 2021 and continues into 2022, incorporating N&H Week’s tenth-anniversary celebrations.
The partnership will see Lakeland Dairies use its dairy expertise to develop a range of professional resources to support social care and healthcare caterers. The resources will include an informative milk powder fortification document; The Importance of Knowing Your Milk Powders’, a fortification recipe booklet packed with tips and recipes, and a ‘scrumptious scone’ campaign for N&H Week’s Global Tea party on Wednesday 16th June 2021
Jean Cattanach, marketing controller, Lakeland Dairies comments. “We are delighted to share our dairy expertise with N&H Week to support their ambition to promote nutrition and hydration excellence. The goodness of milk in all its various formats, such as butter, cream, and milk, can make a valuable contribution to nutrient intake.”
“One of the resources we are developing explains our ‘food first’ fortification approach. This approach uses milk powder to support those with, or at risk, of undernutrition and explains how to fortify food and drink with the right balance of calories and protein. As the nutritional content of milk powder can vary, it’s important to understand the differences. Our N&H Week resource will help caterers to easily identify the best milk powder to use for the desired nutritional outcome. We’re extremely excited to support NHS and care caterers in the UK and contribute to this global event.”
Andy Jones, N&H Week co-founder and PS100 chairman adds:
“It’s fantastic to have Lakeland Dairies on board as partners and sponsors for N&H Week 2021 and 2022. Their professional dairy products are widely used and loved, and it’s exciting to see the expertise they are developing to help highlight and promote excellent nutrition and hydration.”
Estimates suggest around 3 million people are at risk of malnutrition in the UK. The annual event seeks to help reduce this. The first N&H Week was held in 2011 and since inception it has grown into a truly international event, with its mid-week Global Tea Party being celebrated across more than 30 countries worldwide. The weeklong event’s objective is to highlight, promote and celebrate improvements in the nutrition and hydration of the healthcare and social care sectors.
With a proud heritage in dairy farming, Lakeland Dairies is a 100% farmer-owned and managed Irish dairy co-operative. It produces high-quality milk from the lush green pastures of its 3,200 family farms. Its popular product range includes Millac Gold Double, the only cream alternative with real dairy cream and added Vitamin D, Lakeland Dairies Pure Irish Butter and its milk powder range.
N&H Week 2021 takes place between Monday 14th June and Sunday 20th June.