Lantmännen Unibake UK Launches Two NEW Savoury Crowns
Tapping into consumer demand for lighter, meat free lunch options with sophisticated flavours, leading bakery supplier Lantmännen Unibake UK has launched two NEW Savoury Crowns under their Schulstad Bakery Solutions brand:
- Schulstad Bakery Solutions Roasted Vegetable and Pesto Savoury Crown
- Schulstad Bakery Solutions Cheese, Chive and Cherry Tomato Savoury Crown
The savouries in-store bakery category has seen YOY value sales growth of 5.6% totalling £16.4m, which demonstrates that there is high consumer demand for savoury products. This is supported by research commissioned by Lantmännen Unibake UK which identifies the opportunity to explore more indulgent savoury options.
The NEW Schulstad Bakery Solutions Savoury Crowns come in two sophisticated and indulgent flavours: Roasted Vegetable & Pesto and Cheese, Chive & Cherry Tomato. The Roasted Vegetable and Pesto Savoury Crown is a flaky, cheesy pastry crown filled with green pesto and cheesy béchamel sauce and topped with chunky, al dente mixed roasted vegetables. The Cheese, Chive and Cherry Tomato Savoury Crown is filled with a delicious cheese and chive sauce and topped with roasted cherry tomatoes. These savoury pastries are ideal for operators looking to offer convenient, on-the-go, meat-free snacks or light lunch time options that appeal to adults.
Rick Wilson, Strategic New Product Developer, Lantmännen Unibake UK says: “Our research tells us that consumers are looking for products that deliver an indulgent ‘grown up’ savoury moment and our new Schulstad Bakery Solutions Savoury Crowns allow a range of establishments to benefit from this trend. These premium savoury pastries also capitalise on the desire for meat free alternatives which can be eaten on-the-go or as a lighter meal solution which can be served alongside a salad, adding choice and versatility to any menu.”
Available in cases of 48, the NEW Schulstad Bakery Solutions Savoury Crowns are supplied frozen and require just 15 minutes in the oven at 190˚C, making them quick and easy to prepare with minimal wastage.
 Market: Nielsen Total Coverage Total, 52we 10th September 2016
 Insight on Foods Research – January 2016