MALTESERS TEASERS MULTI-PACK LAUNCHED
Mars Ice Cream is launching its successful MALTESERS TEASERS ice cream in a four-pack capitalising on the trend for in-home treats to share, the growing popularity for ice cream on a stick and the brand strength of MALTESERS.
More than £10 million will be invested in supporting MALTESERS this year as this iconic brand celebrates its 80th birthday. In Great Britain, a pack of MALTESERS is bought every five seconds which demonstrates the huge consumer desire for the famous malty taste.
Last year, sales of the single variant of MALTESERS TEASERS ice cream grew by some 13%* which helped contribute to ice cream on a stick becoming the most popular format in the growing wrapped handheld category**.
Phil Shaw, general manager for Mars Ice Cream says: “With ice cream being the third largest category for in-home treats and four- pack being the most popular pack format***, it was clear we were missing a trick with not having the well-loved MALTESERS TEASERS in this new pack format,
“With its eye-catching red packaging and familiar brand appeal, we are sure that the new pack format will soon become a firm favourite with retailers and consumers alike.”
MALTESERS TEASERS ice cream has crunchy mini MALTESERS pieces floating in a creamy dairy ice cream covered in a chocolate layer to give consumers the perfect MALTESERS experience in an ice cream.
The MALTESERS TEASERS ice cream four-pack will be available from March 2016. RRP £3.35