Brakes has announced that mybrakes rewards, the personalised rewards programme it launched in January 2023, has delivered £1.7m in cashback to independent customers since its launch.
Now the UK’s leading foodservice wholesaler has taken things a step further with a new campaign for Christmas that offers independent foodservice operators the opportunity to unlock a bonus reward of up to £1,000, alongside hundreds of seasonal promotions and cashback ideas.
mybrakes rewards has proved hugely popular with Brakes’ customers, with more than 10,000 customers signing up. For each redemption made in the mybrakes rewards store, Brakes has planted trees with the Eden Reforestation Project and more than 12,000 trees have been planted since launch.
Leon French, Brakes’ Customer Director, commented: “We’ve worked hard to support our customers over the past few years, starting with our groundbreaking Help for Hospitality campaign. This year we’ve gone even further, creating a really personalised programme with mybrakes rewards, which we’ve enhanced with Christmas offers.
“With challenges across the industry, we hope that the offers that we’ve created for Christmas, including up to £1,000 bonus cashback for independent customers, will make a real difference and help offset some of the additional costs they’ve been facing.”