by Dawn Foods Ltd
Oct 15th, 2020
4 mins

Nestlé Professional® and Dawn Foods have signed a long-term contract for co-branding cooperation in the EMENA Region (Europe, Middle East & North Africa), partnering in product innovation for a range of sweet bakery products, starting with muffins and cookies. Dawn Foods will create unique recipes and a range of high-quality bakery products, made with ingredients from Nestlé. Both companies see this partnership as a good opportunity to link Nestlé’s most loved confectionery branded ingredients with the top-quality ingredients of Dawn Foods.

“We are delighted about this partnership with Dawn Foods, which will allow us to bring to our consumers new innovative experiences with our confectionery brands. We selected Dawn Foods as our EMENA partner because of the high quality of their bakery products, their capability to convey our brands experiences to the consumers, and their leading position in the sweet bakery industry”, says Vincent de Clippele, Head of Nestlé Professional EMENA.

The first product launched will be a soft and delicious top-quality muffin with the great KITKAT® ingredients taste, filled with milk chocolate and richly covered with KITKAT® topping. To make them instantly recognizable to consumers, the muffins are wrapped in branded “Made with KITKAT®” cups and will be supported with in-store promotional materials.

The muffin made with KITKAT® is the result of Dawn Foods’ market leadership in American pastry and the strengths of Nestlé’s confectionary brands which gives the unique KITKAT® product taste experience. Dawn Foods and Nestle Professional® have agreed a long-term commitment to co-design new bakery products that carry the essence of the brand by combining state of the art bakery mixes with the best branded ingredients”, says Steven Verweij, President, Europe & AMEAP, Dawn Foods.

The co-branded products will be available for bakery channels, quick service restaurants and other locations across Europe, Middle East & North Africa regions.


Dec 9th, 2021
2 mins

Fareshare and Frozen

Nov 1st, 2021
3 mins

Lumina Intelligence give cautious optimism with menu counts increasing season-on-season in the latest BFFF industry webinar

Oct 28th, 2021
1 min

Butterflies in a Hurricane: Navigating Turbulence in Wholesale Energy Markets - BFFF exclusive

Sep 22nd, 2021
1 min


Sep 16th, 2021
1 min


Aug 19th, 2021
1 min

The Future of Imports Recording

Jul 22nd, 2021
1 min

Integrating Social Value into your business recording