Feb 23rd, 2017
7 mins

Lantmännen Unibake UK Launches NEW Americana Grill Marked Burger Bun

Leading bakery supplier Lantmännen Unibake UK has launched their NEW glazed, Grill Marked Burger Bun under their newly refreshed Americana brand, which is first to market in foodservice.

The total burger market is currently worth £5.9b[1], with fast food burger outlets and burger restaurant chains worth £2.9bn and non-specialist burger chains including pubs and restaurants worth £3.0bn[2]. Premium burgers are seen by industry executives as the number 1 most prevalent cuisine in the 2016 eating out market[3], making gourmet burgers a ‘must have’ offering on menus. However, with the number of outlets offering a gourmet burger growing by the day, how do you make a burger offering stand out from the crowd? The answer is simple – stock on-trend and premium ingredients with high quality burger fillings and gourmet burgers buns to keep your customers coming back for more.

Numerous online food blogs, recipe sites and gourmet burger books are sharing the secret to taking your gourmet burger bun to the next level by grilling the bun. Lantmännen Unibake UK has tapped into this emerging trend with their NEW Americana Grill Marked Burger Bun – a pre-sliced, glazed, burger bun with grill marks applied to the top to give an on-trend, authentic ‘just-grilled’ look. We’ve applied the grill marks so caterers don’t have to, saving them time in the kitchen and taking away the hassle. The NEW Americana Grill Marked Burger Bun is made using the Americana signature sponge and dough fermentation process to give a distinctive flavour to complement gourmet fillings.  Lantmännen Unibake UK has created a firm yet soft textured bun that can hold a multitude of gourmet fillings, soaking up the juices without falling apart or going soggy.

Available in cases of 48 and supplied frozen, the NEW Americana Grill Marked Burger Bun is a high quality, on-trend premium burger bun, providing maximum convenience whilst minimising costs:

  • Grill marks applied to the top – we’ve applied the grill marks so caterers don’t have to!
  • Glazed – gives a premium shine
  • Pre-sliced – time saving and hassle free
  • Frozen – easy to store and keeps the product at maximum freshness
  • Thaw and serve – helps to manage stock and reduce wastage

Charlotte Dixon, New Product Development Manager for Americana says: “Burgers currently account for over 10% of all lunch and dinner eating out occasions and are still in growth, with premium burgers forecasted as the 3rd biggest cuisine in the next 3 – 5 years[4]. Our NEW Americana Grill Marked Burger Buns offer outlets an opportunity to add excitement on menus with maximum convenience and minimal costs. A grill marked bun creates a perfect finish to ‘the’ gourmet burger, achieving the on-trend BBQ look without the hassle.”

When looking to drive sales, the importance of a customisable made to order offering has increased by 10%[5]. Choice and personalisation is a macro trend, providing greater possibilities to have your burger ‘your way’[6]. This shows there’s growing consumer demand to customise their meals, a trend which is also impacting on the burger market with consumers looking to bespoke their burgers. Outlets can take advantage of this opportunity by offering a choice of gourmet burger fillings and burger buns on their menus. Lantmännen Unibake UK offers a range of gourmet burger buns under their Americana brand including the NEW Americana Grill Marked Burger Bun, Brioche Bun, Seeded Brioche Bun, Gourmet Burger Bun and the Light Sourdough Gourmet Bun.

For bunspiration, Lantmännen Unibake UK has created some on-trend recipe suggestions to complement the NEW Americana Grill marked Burger Bun. For example, to create the ultimate barbecue burger, caterers can try filling the Americana Grill Marked Burger Bun with a premium burger patty, slow roasted BBQ brisket, double bacon, Cheddar cheese, tomato, onion, lettuce and a smoky BBQ sauce. For more inspiring gourmet recipes visit

[1] M&C Allegra Foodservice | The UK Eating Out Market, September 2015

[2] M&C Allegra Foodservice | Burger Brand Analysis, September 2015

[3] M&C Allegra Foodservice | The UK Eating Out Market, July 2016

[4] Allegra | Menu & Food Trends 2016

[5] M&C Allegra | Eating Out in the UK 2015

[6] The Food People | Lantmännen Unibake Burger Trends 2016


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