NEW TRADITIONAL SMOKED FISH RANGE FROM BIGFISH BRAND
JCS Fish is taking its award-winning BigFish Brand™ into new territory this spring with the launch of two exciting new smoked products.
Traditionally cured, oak smoked and hand sliced, the range includes BigFish Brand Traditional Smoked Salmon plus a unique tasting BigFish Brand Smoked Sea Trout.
Managing director, Andrew Coulbeck says, “Our aim for BigFish Brand is ‘salmon with a twist’ – in other words interesting products with a focus on taste and accessibility for the consumer. Smoked fish is a natural next step and the inclusion of Sea Trout adds something a little bit different to the range overall.”
The Smoked Sea Trout product is made using a close relative of the salmon: Oncorhynchus mykiss – a strain of rainbow trout that is slow grown at sea. This gives the fish a clean, marine flavour and firm flesh that is ideal for cold smoking.
Andrew Coulbeck says, “This is a distinctive new smoked range which with our BigFish branding will have excellent stand-out in the chilled cabinet. Both products are delicious and well worth sampling.”
Family-owned JCS Fish is aiming for continued expansion of BigFish Brand during 2017, with further new product launches promised for later this summer.