Nov 24th, 2016
6 mins

Perfect for Uni students – Wat Kitchen now available through Epicurium

wat-kitchen-press-release-epicurium-nov-16Crown Foods is well known in Foodservice for their award winning frozen products, served in over a million school meals every year.  Now the family run company based in Hampshire are proud to introduce their latest on-trend Asian inspired ambient innovation for university Students.

Totally convenient for total tummy zen

A box of WAT KITCHEN is low in fat, contains less than 350 calories and provides a source of veg and protein.  Totally convenient for ‘total tummy zen’, the boxes are ambient so no need for a fridge and no washing up. Busy students can heat in less than 2 minutes in the microwave and then eat straight from the stylish street food snack box.

Now available for Local Authorities and caterers to order

The collection of WAT KITCHEN Asian snack boxes are now available to order across the UK following the brands first listing with Epicurium wholesale.

The collection consists of 2 rice and 2 noodle microwavable convenient, heat & eat from box packs. With only 6 boxes per outer, the cases are competitively priced. Making it easy for stockists to trial all 4 authentic flavours;

  • Chicken in Teriyaki Sauce with Noodles
  • Sweet and Sour Chicken with Rice
  • Chicken Tikka with Rice
  • Chicken in Chilli and Thai Basil Sauce with Noodles

RRP for each unit is £1.59.

Merchandising advice

For strong launch impact, stockists are encouraged to buy and merchandise at least two varieties, minimum. For maximum impact, stockists are advised to merchandise the range of all 4 together on an ambient shelf with secondary sitings to go in the ‘chilled food to go’ section.

POS such as shelf strips and wobblers to help highlight the new product to students on fixture or at till point, are available to help ROS by contacting WAT KITCHEN offers higher margins available than competitor brands such as Itsu, for example.

Trisha Rasor, Marketing Director for Crown Foods says “Small case sizes have been designed for stockists, meaning less cash outlay when stocking the full range of 4. With 12 months ambient shelf life, convenient packs for stockists, convenient packs for their Uni students. It’s a no brainer for the stockist plus no washing-up for the Student. WAT’s not to love? Stock up today”

Rasor continues, “This opportunity with Epicurium is fantastic for the brand, opening up both foodservice and convenience channels for us.”

With experience in delivering to vending, schools, Uni’s and catering outlets, Ben McKechnie from Epicurium says “Our aim is to discover foods that are exciting, ethically made, and offer our customers a real point of difference.   As an independent specialist wholesaler we strive to understand the needs of our customers and to make dealing with us as simple and straightforward as we can.”

Managing Director, Ben McKechnie continues, “We offer easy ordering: online 24hrs a day; and by telephone, fax, and email; quick delivery (usually despatched within 48 hours for next working day delivery) as standard; no minimum order; and a low free delivery threshold.”

For a limited time there is a minimum order of only £40 of WAT KITCHEN to qualify for free delivery with Epicurium (usually £80)

For phone orders call Epicurium on 01207 438385 and ask for Abbie or Michael.


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