by Princes Limited
Jan 27th, 2022
6 mins

Princes Group has expanded into the frozen sector, by launching their new Princes Street Food sub-brand, with a portfolio of marinated chicken kebabs, the first of its kind for Princes and a new product format for the frozen market. The range includes three flavours that are now available in Morrisons with an RRP of £3.75.

With consumer interest in authentic food from global cultures increasing, Princes has taken an important and innovative step by creating a frozen range of chicken kebabs, inspired by street food flavours from around the world – a first for the frozen aisle.

Prepared in just 18 minutes, the hand turned, 100% chicken breast kebabs come in three variations, bringing flavours from around the world to the centre of the table. Each kebab has been hand-skewered and then turned over hot charcoals to release the delicious spicy flavours, giving consumers taste inspired by India, Korea or Malaysia from their homes.

The frozen poultry market is mainly dominated by breaded or battered coated products, whereas Princes aims to stand-out with their new marinated kebab format offering variety and convenience to consumers through high-quality, premium food.

The Indian Tandoori Chargrilled Chicken Kebabs (£3.75, 260g) are coated in a rich, aromatic marinade with combinations of paprika, cumin and coriander. Customers can also enjoy the Korean Style BBQ Chargrilled Chicken Kebabs (£3.75, 260g), which are glazed in a smoky, rich BBQ sauce with soy, chilli and Paprika. Finally, the Malaysian Style Satay Chargrilled Chicken Kebabs (£3.75, 260g) are creamy and rich in satay sauce, made up from a combination of peanuts, coconut and tamarind.

The kebabs can be cooked straight from frozen all year round and can be enjoyed as a meal for two in the evening, or as a light lunch while working from home. With the product being frozen, it can last longer in the freezer, so consumers can bulk buy and have the kebabs on hand for any occasion. Princes have also made it easy for consumers to be sustainable, with the packaging of the product being 100% recyclable.

Princes’ entry into frozen is a key output of the Group’s expansion on Innov8, the market-leading innovation initiative. The £5m investment spans a dedicated team recruited to drive long-term growth through innovation, a state-of-the-art Innov8 kitchen and a real-time, bespoke, 3,000 strong consumer community giving unrivalled insight into the minds of shoppers.

Alan Eriksen, Marketing Director for Princes, said: “A first of its kind for Princes in the frozen food market, we have developed a street food range which is guaranteed to stand out and become a go to for customers seeking more exciting and unseen flavours and product formats. Expanding on our Innov8 initiative to drive long-term growth through innovation, Princes aims to offer a real point of difference for consumers to use these delicious flavour combinations to create a high-quality dinner option to be enjoyed and shared amongst family and friends”.

Princes Street Food meets younger shopper demand for a quick, delicious and unique frozen option for all seasons. The range boasts key claims:

  • 100% Chicken Breast
  • HFSS Compliant
  • High in Protein
  • Fully Recyclable Packaging
  • Ready in 18 Minutes

The products are available in Morrisons now with an RRP of £3.75.



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