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Jun 20th, 2017
6 mins

Pritchitts to Reveal New Viva Frozen Yogurt

Trio at LACA

(Stand P62)

Pritchitts – the leading dairy products supplier – will be showcasing the latest, delicious additions to its Viva Frozen Yogurt range at this year’s LACA – The Main Event.

Visitors to stand (P62) will have an exclusive tasting of three delicious new flavours, Blueberry, Coconut and Chocolate, as well as finding out how the low fat frozen yogurt can prove the perfect substitute to ice cream.

Catering for one of the UK’s biggest food trends, Viva Frozen Yogurt is made with 40% fresh natural yogurt and contains less than 1g fat per 100ml scoop. It makes a delicious dessert when served with fruit or is an ideal base for nutritious smoothies.

Simon Muschamp, Head of Marketing at Pritchitts, comments:

“We are excited about the opportunity to showcase our Viva Frozen Yogurt range at LACA. We pride ourselves on offering products that are not only nutritious but that are also high quality and delicious. With new and exciting flavours now added, it’s the perfect healthy dessert option for pupils.

“We’re confident these new additions will be a hit on menus and we’re looking forward to seeing what people think at the Main Event!”

With six flavours in the range, caterers can also choose from natural, strawberry and mango. All the products are low fat, GM free, vegetarian, gluten-free and contain no artificial colours, sweeteners or preservatives – making it easier for schools to meet school meal standards, as well as cater for special dietary needs.

Viva Weekly Win

Delegates will also be able to speak to the team about the education sector’s leading flavoured milk brand – Viva Flavoured Milk – and join Pritchitts and schools across the UK in their campaign to encourage children to drink more milk.

Now in its eighth year, Viva Weekly Win rewards one lucky secondary school pupil every school week with a Beats Pill+ Portable Speaker – worth £160 – simply by entering their Viva carton codes at . The more milk they drink the more chances they have of winning.

Simon adds;

“Every school year the promotion gets bigger and bigger and 2017 is proving no different – in the first week alone we had over 100 schools request their free point-of-sale kits! With three great flavours, Viva is not only low in fat but has added vitamin D, so it’s a win-win for schools looking to give their menus a boost, meet school meal standards and reward pupils who are making better soft drink choices.”

Available in Strawberry, Banana and Chocolate, Viva Flavoured Milk is the easy way to get school students to drink more milk and contains no artificial colours, sweeteners or preservatives. It works well as a healthy and filling snack, part of a meal or to help pupils rehydrate after sports.  Viva is best served chilled but can be stored ambient until it is needed, which means caterers have the added benefit of hassle-free storage.

Pritchitts will be on stand P62 at LACA – The Main Event, which takes place 5th-7th July at the Hilton Birmingham Metropole.

To find out more about Pritchitts call 0208 290 7020 or visit


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