by Pilgrims Food Masters
Nov 29th, 2022
5 mins
BFFF

Hot Food-to-Go brand Rollover, a proud part of Pilgrim’s Food Masters, has expanded its extensive burger range, by launching a Cheeseburger and Double Cheeseburger. Rollover’s new cheeseburgers are now available to forecourts, convenience retail stores and food service outlets, including stadiums, across the UK.

The beef patties in both the Cheeseburger and the Double Cheeseburger are quarter pounders (113g), served with slices of cheese in Rollover’s artisanal, hand-finished buns. The beef patties are available in a pre-cooked, frozen format, making them quick and easy to prepare. The cheeseburgers will be served in fully recyclable, biodegradable and compostable packaging made from a combination of wrapping paper and a cardboard tray, which is perfect for retaining the burgers’ temperature and eating on-the-go.

Burgers have great mass appeal. On average, 63% of the population of Great Britain purchase burgers once a month[1], and they are worth £2.5bn within the food service channel alone[2]. Burgers containing beef continue to be the first choice, above chicken and vegetarian options, accounting for a whopping 65% of total burger sales in food service – worth £1.6bn alone.[3] The two new launches provide a great opportunity for outlets to offer a range of products they know will meet this growing demand.

The Rollover name is already a firm favourite with customers, renowned for its hotdogs which are sold in over 4,500 locations, including nationwide leisure and convenience retail chains, and Premier League football stadiums. The expansion of Rollover’s burger range will offer outlets the opportunity to capitalise on the number one main meal option in the food service, with a brand that is already well-loved with consumers.

Elodie Bretz, Head of Marketing at Rollover said: “The popularity of burgers has continued to boom over the years and shows no sign of slowing down. Now, burgers are the number one main meal in Out of Home so extending our burger range was the natural next step for Rollover.”

The new Cheeseburgers and Double Cheeseburgers are now available in stores and forecourts, including the famous Elland Road stadium, and will soon be rolled out in venues and sports stadiums across the country.

Elodie Bretz, Head of Marketing at Rollover added: “In early trials with customers, the Cheeseburgers have already proved to be a great success. I’m delighted that football fans can already get their hands on our new Cheeseburgers at Elland Road Stadium, and I look forward to seeing the rollout to forecourts and stores nationwide.”

[1] Kantar, Total Burger, Penetration %, 52 w/e 29 Dec 19

[2] Kantar, Food Service Main meal by type,  52 w/e 29 Dec 19

[3] Kantar, Foodservice – Burgers, Spend,  52 w/e 29 Dec 19

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