Jan 9th, 2020
11 mins

Take Five with Stir it up’s Key Trends for 2020


Stir it up, the customer trade magazine published by the Country Range Group, has revealed the five key trends it believes will drive significant change across all sectors of the foodservice industry in 2020 and beyond.


The five key trends identified, which will be published in the Group’s Stir it up Magazine Trend Guide 2020/21 and made available online in a PDF format in the next few weeks, are titled Children of the Revolution, A Change of Pace, TRIBE, An Alternative Reality and Sustain, Regain & Connect.


Alongside the five key trends highlighted, the Trend Guide will also delve deeper into Generation Alpha, a new group within the Generation of Change section, as well as looking at five micro trends making a macro impact including Tokyo 2020, The Roaring 20s, The Science of Food, Wild for West Africa, The Non-Alcoholic Happy Hour and FOMO Turns to JOMO.


Five Key Trends to Look Out for in 2020


Children of the RevolutionChild and adult roles have flipped, with Greta Thunberg addressing some of the world’s most influential leaders, cutting through the red tape of nay-sayers and inspiring an entire movement of children across the globe to stand up and fight for what they believe.  Whether it’s to stop the extinction of certain species, the demand for a better lifestyle or increased opportunity and equality, young people are no longer accepting their fate they are fighting for their future.


A Change of PaceThe increase of smart technology may have made us more efficient in many ways, but it is also creating cross-generational burn out.  A heady combination of speed and impatience which are imbedded in our lives along with the multitude of products, adverts, social media and app alerts are vying for our attention.  The result is a wave of mental and physical health issues, which can only be combatted by slowing the pace down.


TRIBEThe connection between humans and the need for us to form an alliance or ‘tribe’. The types of alliances we form have evolved significantly but the overarching need to belong and identify with others of a similar mind-set is still strong. There is no doubt that we are living through a period of substantial change, the potential for conflict amongst nations, cultures and neighbours has risen which is causing unrest and anxiety in many people.   Tribes offer friendship, fun and learning at a time when people are yearning for community, a place where they can unite and feel secure.


An Alternative RealityThis is a discussion around the increase in consumers seeking an ‘escape’ from their day to day busy device filled lives which can be linked to the current ‘political hellscape’. Consumers are increasingly seeking experiences over commodities and these experiences are manifesting into methods of escapism; for the travel and leisure sector, they mean niche market locations and personalised luxury and off-the-grid getaways, for Gen Z it could mean escape into technology such as gaming and social media or extreme sports and for the care sector it can mean a chance to take a step back in time, revisiting a past filled with warm memories and nostalgia in a dementia care immersive pop-up experience.


Sustain, Regain & ConnectAfter millions tuned in to watch the second series in the acclaimed Blue Planet documentaries, the sense of responsibility for reducing waste and pollution weighs heavily on the nation’s shoulders.  This burden for sustainable lifestyles is felt no more so than with Millennials, Gen Z and Gen Alpha who are looking at an uncertain future for themselves and their children.


The announcement coincides with a fresh and exciting rebrand for the Group’s Stir it up Magazine which will see a new logo and design to the magazine introduced from January 2020. The magazine continues to be a must read for caterers and chefs and is read by over 50,000 people in the industry.


Emma Holden, Marketing Manager of the Country Range Group, said:


“With the new year fast approaching we’re thrilled to reveal the five trends which we believe will take hold of the foodservice and catering industry in 2020. The trends form a key part of our Stir it up Magazine Trend Guide 2020/21 and is a valuable resource and business booster for chefs and caterers across all sectors. With our industry moving at such a fast pace it’s vital caterers stay ahead of the competition and use every resource possible to improve year on year.”


About Stir it up


Stir it up is the trade magazine produced exclusively for the customers of the member wholesalers of the Country Range Group and has been supporting and inspiring the independent caterer for over ten years. Stir it up is published 10 times a year and includes the latest food and industry news as it affects the education, health and welfare, hospitality sectors of the independent catering industry.


Alongside the trade magazine, a promotions brochure is produced 11 times a year providing Country Range Group member wholesaler customers with strong price promotions across a range of Country Range brand and branded products. Stir it up also publishes in-depth trend reports and sector specific guides to support and inspire caterers across all sectors of the foodservice marketplace.



Twitter/Instagram: @stiritupmag


About the Country Range Group


With over 25 years of heritage servicing the UK and Ireland’s innovative foodservice sector, the Country Range Group is made up of 13 independent wholesalers – Birchall Foodservice, Blakemore Foodservice, Caterite Foodservice, Creed Foodservice, Dunns Food and Drinks, EFG Foodservice, Harvest Fine Foods, Henderson Foodservice,  Savona Foodservice, Savona Foodservice South West, Thomas Ridley Foodservice, Trevors Foodservice and Turner Price.


In addition to offering the leading brands from around the globe, the Group also provides over 800 products, all developed exclusively for professional caterers under the Country Range brand. Covering grocery, chilled, frozen and non-food, Country Range is widely recognised by caterers as a trusted and reliable brand delivering consistent quality and value for money without compromising on taste and flavour.



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