
The Committee of Advertising Practice (CAP) have recently published advice on the use of country of origin claims in advertising. As consumers may be keen to support the UK economy by purchasing products manufactured in Britain from British-based companies, CAP are keen to ensure that any advertising output complies with the relevant rules.
The advice covers three key areas – the provision of the name and address of the marketer, the use of national flags and emblems and use of Royal Arms and Emblems.
You can read the advice here and If you would like to check whether your non-broadcast advertising is likely to comply with the CAP Code, you can also contact the Copy Advice team