
The Competition and Markets Authority (CMA) have announced they are looking to expand their project looking at misleading ‘green’ claims to now include Fast Moving Consumer Goods (FMCG).
The review will examine the accuracy of environmental claims featuring on a wide range of essential products purchased on a daily basis including food and drink. It will cover both online and in store purchases and take into consideration compliance UK consumer protection law.
Should evidence of unfounded claims be identified, the CMA will consider taking enforcement action using its formal powers.
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