The FSA is going to launch the next phase of Speak Up For Allergies. The aim of the campaign is to encourage young people to support friends with allergies when eating in restaurants and the important role of the front of house staff to provide allergen information.
Food allergies have a huge impact on peoples lives and insight shows that young people feel more confident telling food businesses about their allergies when their friends are supportive and understanding.
The Speak Up For Allergies campaign will promote this message across a range of social media platforms and will see the FSA work with a range of partners and influencers to reach young people.
Businesses also have an important role to play in supporting people with allergies. Young people often feel nervous about raising their allergies for fear that they are being difficult or slowing down orders. How staff respond to these requests is important in making customers feel comfortable and confident.
The campaign will support food businesses, ensuring they have sufficient allergen management processes in place, and can provide staff with information and training so that they can effectively respond to allergen enquiries from consumers.