Feb 23rd, 2022
2 mins
According to Food Standards Scotland (FSS), making small changes to our diet is the key to a healthier lifestyle. This is the key message in a new healthy eating campaign just launched by FSS.
With the tagline, ‘You don’t have to go to extremes to make healthier choices’, the new campaign features a bold and direct TV advertisement, outdoor media, experiential activity in shopping centres and a highly targeted digital campaign, directing consumers to the new resource. You can follow the campaign on Facebook, Twitter and Instagram.
To help tackle Scotland’s poor diet and support them on this journey FSS, along with partner organisations, have developed a new online guide – EatWellYourWay.scot.
With the aim of encouraging people on make simple changes to help improve their diet, Eat Well, Your Way offers a variety of straightforward steps and useful advice. The guide also caters for those shopping on a tight budget and consumers who are more sustainability conscious.
